About a month or so ago, I signed up for Stan Smith, author of Pushing Social’s Blog Review. It was probably the best $47 I have spent in awhile. (if you haven’t done it and you have a blog, I highly suggest you contact Stan today) Now while Stan didn’t praise my blog 100%, he gave me some great foresight into how I could make it better and I’m going to dedicate myself to doing just that.
I started this blog about a year ago after I got laid off. I knew that I loved content and inbound marketing and knew I had the knowledge and how-to’s that other marketers craved. I didn’t start The Content Cocktail to sell anything. I started it because I wanted to share what I know with the intent that you would either run with it or it would spark some unique ideas of your own.
We have come a long way baby!
As you all know, the field of content marketing is competitive. There are already numerous, highly acclaimed ‘voices’ in the industry who know it a lot more than I do, so what can I bring to the table? Today I am going to share with you some of my ideas and formulate some structure to this blog so that I am constantly providing value to you, my readers, because that is what I want to do.
Posts Based on Search Terms
I’m kicking this off with a post about how to do this for yourself. Without getting into it too heavily here, your search terms are a really cool and easy way to not only get ideas for content but to satisfy what people are searching for. So each week, I will have a post based on a search term that drove someone to my site.
Thirsty Thursday Video
You asked for it so you’re getting it; more video!! I want to do more video, I just need more structure around what the videos are and create a theme. Thirsty Thursday seems appropriate considering.
Unconventional Ways to Think About Creating Original Content
An idea I got from Stanford was how to think about my approach to content marketing. I clearly have a passion for it but I don’t want to replicate what is already being done – and being done very well I may add. Then I read this study today that shows the #1 problem marketers face is their inability to create original content. So each week I will dedicate a post to help you create original content and how to go about doing so.
How does this sound? Appreciate your feedback because you are the one I want to reach with this blog. Thanks for being here!