I was listening to Kiss108, a popular radio station here in the Boston area, on my way home today and heard an announcement regarding their Twitter account. The announcement went like this:
Follow Kiss108 on Twitter. We follow back.
That’s it.
Now I recognize they may not have allocated sufficient advertising time to promote the Twitter account to listeners or may have inserted this between songs and commercials as filler, but this is no strategy to win followers.
‘We follow back’ does nothing for me. Does it do anything for you?
