If you follow me on Twitter, you know that when something annoys me, I share it. I don’t want to call myself a ‘guru’ since I’m not very fond of the word, but I have spent a lot of time participating in LinkedIn over the last 5 years. At my last company, I was able to turn the network into our second highest source of converting leads and even landed my last job as a result of my participation.

So how are you using this professional social network to share and promote your content and, more important, yourself as a professional? And are you ‘doing it’ right?

I am going to assume that many of you are on LinkedIn, Facebook, Twitter and others site but I feel there is still some misconception about what to do on each. Whether you are participating for lead generation, thought leadership or personal banding and development, the rules are a bit different.

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