I just read Seth Godin’s ‘We Are All Weird’ this morning and like most things Seth writes, he got me thinking. Now, if you haven’t read the book, it is a manifesto that defends the idea that brands and marketers need to do more than simply cater to the masses or what they perceive as the ‘normal’.
Our availability of choice has enabled each of us to embrace what is unique in regards to our wants, needs and desires and in turn, we are ‘weird’ because of our niches.
It’s an interesting idea to consider the availability of our ability to have an option to make a choice rather than having it made for us in addition to the ability for someone to develop, produce and sell something ‘weird’ and how this is changing the concept of how we market and to whom.
