I recently read on Seth Godin’s blog that an elevator pitch shouldn’t be a condensed version of your value proposition and you are not actually going to sell somebody something (although I am sure it’s been done). As Seth states in the post ‘the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.’
I would take this one step further to say that the order of your words matters just as much or perhaps more so than the point of your story.
